On Facebook, the targeting options for “Job title” are notoriously sketchy because Facebook doesn’t require it’s users to provide that info.

For example, let’s say you wanted to show a 5-second pre-roll video to high-level executives. There’s also a drastic difference when you compare the targeting options of LinkedIn to Facebook or YouTube. 57% of B2B marketers say that it drives a higher volume of leads overall.78% of B2B marketers believe that video “helps them identify higher quality leads.”.62% of B2B marketers rate video as the most important format for content.And within LinkedIn specifically, there are some outstanding features that make video a great choice for marketers, and especially those in B2B, according to research from LinkedIn :

To put it bluntly, video content has become the most effective form of advertising available. See how you can create your own professional video ads! Why video ads But today, savvy brands are cleverly taking advantage of this new advertising channel with sponsored content that’s tailored to the audience of more than 500 million working professionals, job seekers, and students.īefore we dive into some of the best LinkedIn video ads we’ve seen, let’s take a closer look at the case for video in digital advertising.Īre you ready to jump right into video creation for LinkedIn? It’s becoming a resource not only for finding a job, but discovering great industry-related content, as well.Ī year ago, it would have been hard to write a post about LinkedIn video ads examples because the platform didn’t even feature native video until August of 2017. LinkedIn is becoming far more than an online résumé.

Best linked in ads