Here are our recommendations on how you should price your Kindle/ebook to fight back: Free The days of indies doing well with high ebook prices are gone. Traditional publishers are also using Amazon daily-deals emails, where ebooks are sold for $1.99 or 99c, and BookBub, the largest email special offers service globally, to fill the reading public’s Kindle devices with books from well know authors. Indies are now competing not only with current titles but also with those traditionally published back lists. But publishers are also pricing their back lists (books they published in previous years, mostly by well know authors) low, and dominating some of the online channels, to help them push less knowledgeable indies out. Traditional publishers are pricing their front lists (recently published ebooks) high to stop Amazon becoming their number one channel and the dominant market player. We are up against some very capable players. through 2020.īut indie and hybrid authors will have to be careful when it comes to pricing.

This is a period of real growth for indie authors, with expected ebook sales rising to $30Bn in the U.S.

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